/ Google Ads
Google Ads Management for Ottawa Businesses
Google Ads reaches people at the moment they're searching for what you sell. We build and manage search campaigns for businesses in Ottawa and Gatineau — keyword research, ad copy, location targeting, conversion tracking and the ongoing work of cutting waste and scaling what performs.
What Google Ads management includes
Campaign management
Account structure, budgets, bidding and location settings built around your service area, then managed rather than left to run on autopilot.
Keyword targeting
Research into the terms your customers actually search, grouped into tight ad groups — plus negative keywords so budget isn't spent on searches that will never convert.
Ad copy
Headlines and descriptions written for each ad group, tested in variations, with the extensions that give your ads more room on the results page.
Lead generation and tracking
Calls and form submissions tracked as conversions, so you can see which searches produce real inquiries instead of just clicks.
Ongoing optimization
Search terms reviewed, waste cut, bids and budgets adjusted, and new keywords and ads added as the account gathers data.
Reporting
A regular plain-language summary: spend, clicks, conversions, cost per inquiry and what we're changing next.
How we run an account
- 01
Goal and budget
We define what an inquiry is worth and set a monthly budget that gives the account enough data to work with.
- 02
Research and build
Keyword research, competitor review, campaign and ad group structure, ad copy and conversion tracking.
- 03
Launch
Campaigns go live with tight targeting and a negative keyword list already in place.
- 04
Refine
We read the search terms report, block irrelevant traffic, adjust bids and expand what's producing inquiries.
- 05
Report
You see what the spend produced and what the plan is for next month.
Search ads and your website work together
You pay for every click, so the page behind the ad decides whether the click was worth it. We make sure the landing page matches the search — same service, same wording, an obvious way to call or request a quote — and we can build that page or your full site if it doesn't exist yet.
Packages
Google Ads is available on its own or bundled with Meta Ads, and with a custom website build in the largest package. Current package options and pricing appear on the project form.
Let's get you in front of active searchers
Tell us what you sell and where you serve. We'll come back with an honest read on what Google Ads can do for your budget.