/ Meta Ads
Meta Ads Management for Ottawa Businesses
We plan, build and manage Facebook and Instagram advertising for businesses in Ottawa and Gatineau. You get campaigns built around a specific goal — usually phone calls, form fills or booked appointments — along with the creative, the targeting and the reporting that goes with them.
What Meta Ads management includes
Campaign creation
Account and campaign structure set up properly from the start: objective, budget, placements across Facebook and Instagram, and tracking so results can be measured.
Audience targeting
Targeting built around your service area — Ottawa, Gatineau or wherever you actually serve — plus interests, demographics and retargeting of people who already visited your site.
Creative strategy
Ad concepts, images or video and copy written for the platform, usually in a few variations so we can see which message the market responds to.
Lead generation
Ads pointed at a landing page or a lead form, with the inquiry landing in your inbox so you can follow up while interest is fresh.
Ongoing optimization
Budget shifted toward what performs, weak audiences and creative paused, new variations tested as results come in.
Reporting
A plain-language summary of what was spent, what it produced and what we're changing next — no dashboard archaeology required.
How we run a campaign
- 01
Goal and offer
We agree on what a result is worth to you — a call, a quote request, a booking — and what the ad is actually offering.
- 02
Setup and tracking
Campaign structure, audiences and conversion tracking are built so performance can be read honestly rather than guessed at.
- 03
Launch with variations
Several creative and audience combinations go live so early spend produces information as well as results.
- 04
Optimize
We review performance regularly, cut what isn't working, scale what is and keep new creative in rotation.
- 05
Report and plan
You get a clear read on results and a recommendation for the next period.
Where the traffic lands matters
Paid traffic converts on the strength of the page behind the ad. If your current site is slow, unclear or hard to use on a phone, we'll say so — and we can build the page or the whole site as part of the work rather than sending good traffic somewhere it stalls.
Packages
Advertising is available as a monthly package: Meta Ads on its own, Meta Ads combined with Google Ads, or both together with a custom website build. You can see the current package options and pricing on the project form, or ask us what fits your goals.
Ready to run ads that pay for themselves?
Tell us your goal and your service area. We'll come back with a straight answer on what Meta Ads can realistically do for you and what it costs.